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商品編號： 9-493-017 出版日期： 1992/09/16 作者姓名： Nohria, Nitin;Green, Sandy E. 商品類別： Other 商品規格： 19p 再版日期： 2002/01/02 地域： United States 產業： Automotive;Manufacturing 個案年度： 1978 - 1992
商品敘述：
Describes the changes fashioned by Iacocca during his tenure as CEO of the Chrysler Corp. Pays particular attention to the rhetoric he employed in mobilizing change and the actions he took to implement change.
涵蓋領域：
Management communication;Leadership;Change management;Organizational change;Leadership styles;Labor management teams;Communication strategy
相關資料：
Case Teaching Note, (5-496-059), 9p, by Nitin Nohria
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